Why on earth would we try and "brand Northland"?
Well, every thing, every one, every place has a brand. You've got a brand - it's your reputation. And reputations can be good, bad and everything in between.
Northland has a reputation. When people outside of Northland think about Northland, they think about it being sunny and warm, they think of beaches and holidays - which is really great, these are some of the reasons we choose to live here. And that's really all Northland has a reputation for. Apart from the stuff that's not so good.
But as Northlanders, we know there is so much more to our region and we think it is worth pulling together all the good stuff from our past and present, plus all the stuff that is possible for Northland (although we may not quite be there yet) and capture it in a brand.
That way, when you and I talk about Northland anywhere in the world we're all telling the same story. The true Northland will get a fair showing and the aspirations become the reality.
We need to lift mighty Northland back up to where it belongs.
More information
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Why we did it
Why does Northland need place branding? -
How we did it
How the brand was developed -
The result
The Northland Brand